Digital Marketing Officer.

Digital Marketing Officer will be responsible in developing strong and innovative digital marketing strategies to drive traffic to HACO SACCO digital pages and generate interest in the SACCO products and services and maintain quality, engaging and impactful communication standards. He / She will also develop, create, and publish engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.

Key Responsibilities

• Operate Sacco’s official website, social media sites, and all other HACO Sacco digital media platforms.
• Publicity and educational content on assigned platforms.
• Moderate all user-generated content in line with the digital marketing policy.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Collaborate with other departments.
• Assist the Marketing Manager in developing and implementing a digital marketing strategy.
• Achieve set out business targets; Increase Sacco business (loan book growth, membership, brand awareness, services and products) uptake through digital marketing.
• Conceptualize, edit and publish member messaging for Sacco products and services on email and other platforms.
• Open new customer accounts as per the Sacco by-laws.
• Prepare products and customer reports by gathering data collected during customer interactions.
• Listening to members’ complaints, concerns, issues, and questions and working to resolve and answer to your best ability.
• Communicating with members and customers about their experiences with a product or service.
• Prepare products and customer reports by gathering data collected during customer interactions.
• Defining and managing the Sacco brand with members, customers, and other stakeholders Drive all membership development services to enhance loyalty, retention, and growth to bring out the best customer experience from your interaction.
• Other marketing duties assigned by the Manager from time to time.

Qualifications & Experience.

• Bachelor’s degree/ Diploma in Sales and Marketing, Graphic design, mass communication or its equivalent.
• Minimum One year experience in digital media marketing, social media management or graphic designing.
• Social media platforms and website analytics.
• Proficiency and proven experience in use of still and video Camera.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Knowledge of video and content creation.
• Proficiency in use of Adobe suite and Final cut pro.

How To Apply.

Qualified candidates should send their Curriculum Vitae (CV) and Cover Letter indicating the expected remuneration to info@hacosacco.co.ke
Only shortlisted candidates will be contacted.